Comparethemarket unveils Agent Maiya in new TV spot, with Liz Hurley helping promote the campaign
Comparethemarket.com is set to unveil the backstory of female meerkat Maiya, in a new TV ad.
Currently known as the schoolteacher, Maiya’s past as a secret agent is unveiled in the ad, as she rescues Aleksandr Orlov after he was taken hostage.
The TV spot, created by VCCP, is supported by outdoor, social media, digital and experiential PR activity, which includes actress Elizabeth Hurley in a series of spy themed images.
Hurley said: “Long have I been a meerkat fan, and long have I thought I missed my true vocation in life: I should have been a spy. Maiya is my favourite meerkat as we have a lot in common; we both wish Danger were our middle names."
The launch of ‘Agent Maiya’ aims to promote the special edition Agent Maiya toy.
Content created with:
VCCP
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