The Carphone Warehouse celebrated Manchester United’s first game without long-standing manager Sir Alex Ferguson as part of its new ‘Smart Bites’ initiative. Strategically and creatively lead by digital partners Steak and 360i, in collaboration with social agency Cake, Smart Bites sees the high street retailer insert itself into conversations about culturally relevant events. During the match Carphone Warehouse posted tweets and Facebook comments – with a smartphone twist – about new manager David Moyes’ first game in charge. During the course of the game the creative reached over 500,000 impressions on Twitter and Facebook.
Carphone Warehouse launches Smart Bites with Manchester United's first Fergie free match
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