Carphone Warehouse launches Smart Bites with Manchester United's first Fergie free match
The Carphone Warehouse celebrated Manchester United’s first game without long-standing manager Sir Alex Ferguson as part of its new ‘Smart Bites’ initiative. Strategically and creatively lead by digital partners Steak and 360i, in collaboration with social agency Cake, Smart Bites sees the high street retailer insert itself into conversations about culturally relevant events. During the match Carphone Warehouse posted tweets and Facebook comments – with a smartphone twist – about new manager David Moyes’ first game in charge. During the course of the game the creative reached over 500,000 impressions on Twitter and Facebook.
— Carphone Warehouse (@CPWTweets) August 17, 2013Gareth Jones, head of online marketing at Carphone Warehouse, said: “With social playing an important role in the future of SEO, it’s important for Carphone Warehouse that our digital strategy encompasses this ideology moving forward. Steak and 360i were able to produce great content that put our brand in front of a wider audience which amplified engagement whilst driving SEO value.”Group account director for Steak, Daniel McIntosh, added: “Although a different route for the brand, we felt that we needed to maximise the social opportunity presented by the game and it fell perfectly with the target audience. Reacting in real-time during such events not only increases reach, but instils faith and relevance amongst the audience.”Smart Bites will now continue with a new post every day over the next five weeks.
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STEAK is an International digital marketing agency with offices in Europe, Asia Pacific and North America. We were founded in 2005 by search engine pioneers who saw the need for a specialist digital agency that understood marketing and technology – and could talk the language of both worlds to help brands increase their online presence. Today the STEAK Group brands, STEAK and Minute Steak (www.minutesteak.co.uk) operate at a global level with two of the original founders continuing to manage the company. In 2011 STEAK became part of Dentsu, the World’s fifth largest marketing communications agency, with over 100 offices in 27 countries. The company’s range of services have expanded since it’s early days as a search agency to encompass integrated digital media and creative, but the focus remains the same: to deliver digital campaigns that generate a return on budgets, whether measured against sales targets or brand and engagement metrics.Find out more
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