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Bauer Media announces Elton John and Magic partnership

Elton John plays the Leeds First Direct Arena on 4 September

Bauer Media UK has partnered with Elton John in order to broadcast a live performance from his First Direct Arena show in Leeds on Monday 16 September on Magic.

‘Elton John: Home Again on Magic’ sees all stations across the Magic Network North marking the release of John’s new album with a dedicated two-hour special. Hosted by Magic evening show presenter Ray Rose, the show will feature Elton John classics as well as his new single ‘Home Again’, and live tracks from the 4 September show.

Of the live show, Sir Elton John, said: “I am delighted to have been invited to be one of the first artists to perform in what will be a wonderful new venue…this will be the first time I have played Leeds since 1984 when I played at the Queens Hall, so I am really looking forward to playing to the City of Leeds once again.”

From Monday 26 August Magic will be offering fans the chance to win tickets to the show. Every time an Elton John song is played randomly selected caller will win tickets, with a pair up for grabs in each weekday show and during Magic’s flagship weekend shows ‘Magic Breakfast with Mike Read’ and ‘The Tony Blackburn Show’.

The two-hour special will be supported by a full multiplatform promotional campaign, in addition to promotional activity in the run up to the concert itself. Additionally on Monday 16 September Magic is also planning a week-long giveaway of the new album ‘The Diving Board’. All activity will be supported on both the Magic and Elton John sites and on social media.

Owen Ryan, group programming director for Bauer Media’s Place Portfolio, commented: “We are delighted to offer our listeners the chance to get closer to the star with an exciting programme featuring exclusive, live content. At Bauer Media, we are committed to providing quality music experiences for our local listeners and this event shows our ability and drive to deliver the most exciting content from the best artists.”

Promoters of Elton John Live in Leeds, Marshall Arts Ltd.’s head of marketing Ben Martin added: “As one of our core media partners, we wanted to offer Magic Network North something very special to help strengthen the message of Elton’s first performance in Leeds for nearly 30 years. Magic embraced the idea and built an entire month long promotion around the broadcast on September 16.”