Jet2.com named as sponsor for Blackpool Illuminations Switch On weekend
Jet2.com is to sponsor this year’s Blackpool Illuminations Switch-On weekend.
The airliner, which operates over 55 flights in and out of Blackpool International Airport each week, will be the main sponsor for the annual switching on of the beach resort's illuminations.
Natalie Wyatt, managing director of Marketing Blackpool, said of partnering with Jet2.com: “We are delighted they recognise the importance of this event which is one of Blackpool’s biggest weekends of the year. We have the magnificent Switch-On concert on Friday with The Script headlining, Eliza Doolittle as special guest and then Jonathan Ross to flick the actual switch. This is then followed by Madness on Saturday, a band with such wide appeal that we just know it will be a great gig.
“To now get Jet2.com to sponsor the event is a great addition. Its services both in and out of Blackpool Airport are essential in our work to continue to promote Blackpool as the number one holiday destination, so to be able to work with them on our number one event of the year is particularly pleasing and we are very grateful for their support.”
Steve Heapy, CEO of Jet2.com and Jet2holidays, added: “Blackpool is an important base for us and we are delighted to be sponsoring this iconic event.
“The Switch-On remains an important visitor attraction for the seaside town, making it a winter destination favourite for many of our inbound passengers too.”
Jonathan Ross will flick the switch for the Blackpool Illuminations on Friday 30 August.