DC Thomson publishing CEO Ellis Watson has sounded caution over the move by newspaper publishers towards digital, stating that they should not see it “as a default of the print business being broken.”
Speaking to The Drum, Watson responded to the view of Trinity Mirror CEO Simon Fox, who said last month that digital revenue would offset the decline in print revenue.
Watson, a former managing director of Mirror Group Newspapers, admitted when asked whether he agreed with Fox’s view, that it might be the case within five years.
“We really need to be cautious that it isn’t the case that the print revenue has crashed so much that digital is bigger as a default of the print business being broken. Digital may become bigger for some, but it needs to be viewed in context,” he explained.
Watson made the comments while being interviewed by The Drum ahead of presenting the inaugural Ogilvy Lecture as part of the Marketing Festival Amplify%20%E2%80%93%20a%20day%20at%20the%20festival%20to%20shout%20about%20marketing%E2%80%9D%20in%20Edinburgh.%20