Ad of the Day: Moneysupermarket.com - Running with Cats

This is huge fun, and with the almost total ubiquity of lolcat videos in inboxes around the world, it's no wonder this came up as a concept. What a shame, then, that 02 beat the comparison site to it with their 'Be More Dog' campaign, which just has the edge on this. Because while it's fun you don't want to be perceived like Bill, who "thinks he can run with wolves," as if he's either easy to dupe or mentally ill. "Be More Dog," on the other hand, sounds like an invitation to be bolder and reap the benefits of throwing excess caution to the wind.

Nonetheless, it's beautifully done and Bill is perfectly cast - whatever his state of mind he looks like he's having a totally terrific time with his growing clowder of cats as he bounds through the streets and into the hills, attracting more and more along the way like some feline pied piper.