By The Drum Team | Editorial



MoneySupermarket article

August 17, 2013 | 2 min read

This is huge fun, and with the almost total ubiquity of lolcat videos in inboxes around the world, it's no wonder this came up as a concept. What a shame, then, that 02 beat the comparison site to it with their 'Be More Dog' campaign, which just has the edge on this. Because while it's fun you don't want to be perceived like Bill, who "thinks he can run with wolves," as if he's either easy to dupe or mentally ill. "Be More Dog," on the other hand, sounds like an invitation to be bolder and reap the benefits of throwing excess caution to the wind.

Nonetheless, it's beautifully done and Bill is perfectly cast - whatever his state of mind he looks like he's having a totally terrific time with his growing clowder of cats as he bounds through the streets and into the hills, attracting more and more along the way like some feline pied piper.

Perhaps slightly less can be said for the state of mind of the representative. He's that bloke who used to pop up in lots of telly comedy-dramas and seemed on the brink of household recognition... but then vanished, only to reappear here looking older and wearier in a dodgy suit and enough hair for two people.

Agency: Mother

Creative Director: Larry Seftel / David Day

TV Producer: James Turnham

Production Co: Biscuit Filmworks

Director: Jeff Low

Producer: Kwok Man Yau

Executive Producer: Orlando Wood / Colleen O'Donnell

Photography: Angus Hudson

Post Production: The Mill

Editing House: Final Cut

Editor: Ed Cheesman

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