Vauxhall News Auto

Vauxhall to become first advertiser targeting gender and age demographic on Channel 4oD's new ad system

By Angela Haggerty | Reporter

August 16, 2013 | 2 min read

Vauxhall will be the first advertiser to use Channel 4’s new digital ad product, Adapt, which allows advertisers to target audience by age and gender demographic on its 4oD service.

Targeted: Male and female versions of the ad will be used

The partnership was brokered by Carat and will launch today, 16 August. Vauxhall will use its video ad spot on 4oD to deliver male and female versions of an ad promoting new city car Adam.

Matthew Eagle, broadcast manager at Carat, said: “The Adapt targeting format will enable clients to move into a space with data driven targeting at the heart, allowing us to continue our mission to drive real business value for our clients.”

Andy Freeman, head of digital and relationship marketing at Vauxhall, added: “For the launch of Adam, we know that VOD is a very important channel to reach our target consumer, but we want to ensure that the content we serve to audiences is as relevant as it can be.”

Vauxhall News Auto

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Channel 4

Channel 4 is a British public-service television broadcaster that began transmission on 2 November 1982. 

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Vauxhall Motors Limited is one of the oldest established vehicle manufacturers and distribution companies in the United Kingdom and has its headquarters in Luton, Bedfordshire, England. It is a subsidiary of the French automotive giant Groupe PSA. 

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