University of Hertfordshire reveals Clearing 2013 campaign after 999 Design appointment

Of the appointment, Aileen Geraghty, 999 MD, said: “This roster appointment not only endorses 999’s experience in the education sector but the key role that brand communications now play within the (education) marketplace as forward thinking Universities look to their brands to achieve the cut through needed in such competitive times. We are already immersed in some really interesting challenges for the University of Hertfordshire that support this thinking.”

The first project to go live is the University’s Clearing 2013 integrated campaign which begins roll-out this week and consists of outdoor, national press, digital banners, social media, email and web. Four and six sheet advertising is also being deployed across key site in the region as well as London train and underground stations.

The creative itself features in turning negating into positive and plays on common phrases related to optimism. Aimed at A-level students the campaign focuses on the thought that all is not lost and the opportunities studying at the University of Hertfordshire can offer.

“We wanted to tap into the frame of mind of a student finding themselves going through clearing and reassure them that their future can still be bright, while also exposing the facilities and attitude of the University,” commented Lisa Grace, senior designer at 999.

“We also wanted to avoid the typical ‘smiling student’ style of many Clearing campaigns and create something that would have real stand out and resonate with the target audience. We believe that the subtle sense of humour and simple, bold illustrations used in this campaign will help to achieve this and also help to begin building a more distinct and recognisable personality for the University of Hertfordshire.”