NatWest promotes student account with Vine as part of 'Be Uniproof' campaign
NatWest has used Vine as part of a social media campaign to promote its new student account.
The series of nine short and simple videos – ranging from online banking tips to simple ways to save money – form part of a wider ATL and social media campaign entitled ‘Be Uniproof’.
Based on hints and tips students need to be financially savvy at university, the Be Uniproof campaign includes targeted student radio and website advertising in addition to the extensive social media activity.
Of the student account, that offers an overdraft of up to £2,000, text alerts, mobile banking apps and a free tastecard, Judith Fraser, head of student account at RBS and NatWest, said: “NatWest has a long tradition of providing students with high quality accounts and services that they really value. We know that students are looking to have a great time at university whilst keeping their finances under control – that’s why features like the free tastecard and our industry-leading online and mobile banking services will help make budgeting easier than ever.”