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Agencies 4 Growth Festival Logo

Everton would top the Premier League if it was based on social media

Everton would top the Premier League if it were based on social media performance, with Norwich city taking second place and Manchester United coming third, according to RadiumOne.

The rankings were calculated by the number of stories shared about each team on popular sports news websites, combined with how effectively each club has been interacting with its fans in the run up to the start of the season this weekend.

In terms of comments, Manchester United scored the highest, with 191,590 in a 30 day period, while also garnering 8,633,798 likes in total.

Abeed Janmohamed, commercial director for RadiumOne, commented: “David Moyes would be kicking himself if the social performance of teams decided their standings at the end of the season. Despite Manchester United having an enormous following, our research goes to show that, in social at least, size isn’t everything.

“The results tell us that the clubs that are doing the best are the ones who make the most out of the audience that they have, too much focus in recent years has been on ‘vanity metrics’, collecting as many followers and fans as possible, but in reality a more qualitative approach is the most effective way for brands to relate to their audiences rather than taking part in a simple popularity contest. What this shows, I think, is that the clubs that have spent decades cultivating a strong community of real football fans are best placed to take advantage of social media, with passionate fans actively engaging with their clubs. It might be possible to buy success on the pitch, but you can’t buy meaningful engagement.”

Over the 30 days, Aston Villa made the most posts – 337 – while Stoke City came bottom of the league with only 12.

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