Q&A with Somo founder Carl Uminski as he tops The Drum's Mobile Top 50 list 2013

This year's list for The Drum’s Mobile Top 50 has been announced with Carl Uminski, co-founder and COO of Somo making the number one spot. Uminski discussed some of his views on mobile and the evolution of the technology, as well as looking at his own career in business.

What is the biggest challenge you’ve overcome in your career?

Understanding how differently the Silicon Valley thinks and executes to the rest of the world. Living and working there gave me the insight and experience to grow businesses elsewhere.

What’s the next game changer in mobile?

The biggest change on the horizon for me is the development of the connected home. Mobile as we know it today is broadening massively – multiple screens and connected devices are creating a totally different environment where brands need to interact not just with the consumer, but with other technology within the home.

Definitely a game changer.

2013 marks the 40th anniversary of the first mobile device. How has mobile changed the marketing communications


Mobile’s changed every dimension in the marketing communications sector. People carry their primary communication channel in their pocket now which means every marketing strategy needs to consider mobile first.

What would you be doing if you weren’t doing this?

I’ve always loved technology so if I wasn’t here at Somo I’d probably be in another high tech business somewhere, most likely on the US West Coast.

How do you relax?

As an avid supporter of Watford FC (not always a relaxing experience).

Who has inspired you most in your career and why?

I’ve long admired Warren Buffett for his brilliant foresight and independent thought. He makes investments that seem like a risk but that are actually based on great strategic thinking. So often he’s proved right when others have doubted him.

Describe your career to date in five words.

Disruptive. Growth. International. Fun. Friends.

The Drum's Mobile Top 50 supplement will be available with the latest edition of The Drum magazine from tomorrow (16 August) or can be purchased through The Drum store.

The Drum Mobile Top 50 is sponsored by:


Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.