Price of ad space during Breaking Bad’s season finale could reach record highs
Breaking Bad’s final episode of the season could set an advertising record for cable television, according to The New York Times.
A senior executive with knowledge of AMC, the show’s network, and its sales plan said that remaining commercial space could go for between $200,000- $300,000 for a 30-second ad.
“What’s left will reflect the very high end of cable,” said the NYT source, explaining that broadcast networks can reach that level but “rarely” cable.
The space is sold based on the most recent ratings information: a record 5.9 million viewers who generated over 760,000 Twitter messages.
Even before the 29 September finale, the executive said that Breaking Bad had already help drive AMC’s total ad take this year to 20 per cent above its previous high.
The Drum recently reported that 19 per cent of people on Twitter admitted to being addicted to Breaking Bad as 17 per cent urge others to not mention spoilers