Peter Crouch and Harry Redknapp set to front campaign to promote Virgin Media adding BT Sports to line-up
Peter Crouch has been announced as the face of Virgin Media’s latest campaign, as the company announces the addition of BT Sports to its package, with Harry Redknapp providing the voiceover.
Starting this evening during Emmerdale, the campaign sees Crouch join a local pub football team, and features the strapline “Make sure you start the season with the right team”.
The campaign was created by BBH with media planning handled by Fifty6.
Richard Larcombe, director of advertising and sponsorship at Virgin Media, said: “Peter joins our winning team of sporting superstars, Usain Bolt and Mo Farah, as BT Sport kicks off the action on Virgin TV. By signing to Virgin Media this season, our customers can enjoy every minute of the Barclays Premier League action, Aviva Premiership rugby and a whole world of sport from both BT Sport and Sky Sports.
“With the majority of our pay-TV customers watching BT Sport for no extra cost - Virgin Media customers are onto a winner.”
The campaign will span TV, print and online.