The Government Procurement Service (GPS) has selected M&C Saatchi and Consolidated PR to handle its £4m cyber security creative and publicity accounts respectively.
The appointments come following a competitive pitch under the Government’s new roster system against the likes of AMV/BBDO, DLKW Lowe, McCann Erickson, RKCR/Y&R, and Engine.
M&C Saatchi and Consolidated PR have now been tasked with planning, developing and producing a campaign to educate and sustain online behavioural change, with work focusing on raising awareness of cyber security and the simple steps people and small businesses can take to protect themselves.
“Cyber criminals are cunning and indiscriminate but our segmentation study shows, that with some simple changes, small businesses and individuals can protect themselves from financial and data loss online. This campaign is unlike anything we have done before…Government, working with these agencies and industry, can bring real world safety habits into the virtual world, keeping online experiences positive and crime-free,” remarked Peter Wilson, director at the National Fraud Authority and Action Fraud.
Tim Duffy, chairman at M&C Saatchi, added: “We’re very much looking forward to working with the government to initiate and sustain widespread behaviour change in this area through a truly flexible and powerful creative campaign.”
Of the appointment, Nick Clark, managing director at Consolidated PR, said: “We’re looking forward to working on this fascinating social marketing brief….This is an important campaign for the UK economy – one that we believe will cut the cost of fraud to businesses and encourage people to transact securely and enjoy every day online experiences.”