ESPN allows sports fans to personalise their mobile sports news and information experience with new app
ESPN is giving sports fans control of their mobile sports news and information experience with the launch of a new app that allows users to personalise their news service.
The app will bring together ESPN content from across its range of digital brands including ESPN.co.uk, ESPNcricinfo, ESPNFC and ESPN.com. Key features of the app include MyESPN personalisation allowing the user simple, one-touch management and filtering of content.
A single swipe allows sports fans to move in real-time across all sports with the user able to narrow down the type of content from each sport featured to their own preference e.g. live scores, news, analysis, video, and Twitter and Facebook posts.
Key sporting events will be highlighted with a curated feed throughout the year, and personalised updates and alerts can also be set up for particular teams and leagues.
Charly Classen, senior director commercial, digital and marketing, ESPN, commented: “The new ESPN app builds on the personal nature of sports and how fans use their mobiles and tablets…The app combines ESPN’s unmatched collection of digital sports content and empowers the fan to consume the sports and teams they are interested in – and the type of content they prefer, whether that is scores, a traditional story, video or Twitter.”
Ads will be integrated into the app’s news feed in a bid to appeal to brands looking for a more targeted and connective way to connect with sports fans. The ads can be sold by sport, league or team leading to closer targeting. Fans will also be able to share app content via social media.
Designed and developed by ESPN in conjunction with LBi and NETCO Sports, the app is currently available on the App Store and Google Play with a tablet version in development and due for release later in the year.
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