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True North

BJL, True North and SharpFutures appoint LRPR

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By Gillian West, Social media manager

August 15, 2013 | 2 min read

TV production company True North, creative agency and social enterprise SharpFutures, and integrated marketing, advertising and communications agency BJL have appointed LRPR, a new specialist consultancy run by former BJL group account director Lee Robson.

Drawing on over 12 years industry experience LRPR focuses on helping to define and establish strategic communications platforms for clients as well as offering a dedicated copywriting service.

Prior to joining BJL Robson also spent time with House PR as associate director and at BskyB as a senior publicist.

Of the appointment, True North managing director Marc Allen said: “Lee represented an interesting and welcome proposition for True North. An experienced, senior PR professional with the ability to look after our trade and consumer PR requirements, while offering the focus and flexibility to support the nature of our business and outputs. We look forward to building our relationship with him.”

Nicky Unsworth, CEO of BJL, added: “We fully support Lee in his decision to branch out on his own and wish him well in his new endeavour. We would like to thank him for his contribution during his time here with us and are looking forward to continuing to benefit from his communications skills and copywriting ability.”

Robson commented: “I’ve been very fortunate to have worked on a wide range of incredible brands and campaigns with some fantastic agencies and in-house teams, and I’m looking forward to bringing the benefits of that cumulative experience to my own client base.”

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THE BJL GROUP

BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition –...

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