Lionsgate has announced the launch of its biggest UK cross-platform release ever for the upcoming comedy, Bachelorette.
Starring Kirsten Dunst, Isla Fisher and Rebel Wilson the film launches on 16 August and depicts the antics of three bridesmaids from hell on the night before an old friends wedding.
The summer blockbuster will be released in partnership with on-demand services including Sky Store, Virgin Movies, Xbox Video, Film Four, BT Vision, Google Play, Vdio, HTC Watch, Blinkbox, Knowhow Movies, Sainsbury’s Entertainment, Dominos, Everything Everywhere (EE) and PlayStation Store.
Nicola Pearcey, Lionsgate UK, said: “We’re excited to bring this multi-platform release to market across cinemas, download to own and on demand rental platforms across the UK. Quoted as “The feistiest, funniest female comedy ever!” by Reveal, Bachelorette has a broad appeal across the market and the release strategy will provide our audience with the option to watch with friends in a fun cinema environment, or enjoy the film in the comfort of their own home.”