Explore the best creative works

University of Salford promotes Clearing places with Wi-Fi spheres in Manchester city centre

The spheres have been used to promote the Salford Business School

The University of Salford has used Orbit inflatable spheres with free built in Wi-Fi connectivity to promote Salford Business School’s Clearing push to shoppers in Manchester city centre.

Developed by Outdoor2Online Digital the giant spheres, measuring 2.5 meters, provide a 100 metre radius Wi-Fi hotspot powered by 4G.

Planned and booked by Rapport in collaboration with People McCann, the spheres floated above the head of Salford Business School brand ambassadors directing potential students to more information about possible university places.

Fiona Woof, account manager at Rapport, commented: “We’re delighted to have positioned the University of Salford on this innovative, new attention-grabbing platform. Ultimately we wanted to connect potential students with Salford Business School.

"The spheres not only drew people in, but after a quick chat with the brand ambassador, potential students were able to immediately seek more information about Salford Business School by connecting to their website via the sphere’s free 4G Wi-Fi connection.”

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy