The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

New York Drum News Design

Terrafina works with The Brand Nursery on packaging for its The New York Nut Factory brand

Author

By Jennifer Faull | Deputy Editor

August 14, 2013 | 2 min read

Terrafina has launched a new savoury snack brand into the US market – The New York Nut Factory.

For the packaging across the range of fruit and nut mixes Terrafina worked with long-standing brand design partners, The Brand Nursery.

James Acton, director of The Brand Nursery explained the design: “The eye-catching design and strong colour palette will really help the brand to stand out at fixture and across the newsstands of NYC.

“We wanted to ensure a strong personality gave the brand presence, whilst retaining an authentic sense of what the product is all about - a healthy and nutritious snacking option.”

James Locke, owner of Terrafina added: “We are very pleased with the designs and have already had great feedback from consumers and the trade. We are hoping to grow the brand beyond the New York area and are currently developing larger pack formats with The Brand Nursery and discussing how we can work together to help expand both The New York Nut Factory and Terrafina brands further.”

The New York Nut Factory brand was launched at the Fancy Food Show in NYC and will be available at retailers throughout the New York area at the end of August.

New York Drum News Design

Content created with:

The Brand Nursery

Find out more

More from New York

View all

Trending

Industry insights

View all
Add your own content +