Publicis Groupe has acquired Engauge Marketing, a digital advertising agency based in Columbus, Ohio, that serves clients including Nationwide Insurance, Cisco Systems, and The Coca-Cola Company.
The agency, which has an employee base of more than 250 people, will be aligned with the ZenithOptimedia Group’s Moxie, a digital advertising agency based in Atlanta.
With the alignment, ZenithOptimedia is planning to maximize operational synergies and capabilities across the two organisations while maintaining Engauge and Moxie as separate brands in the marketplace.
“This union expands the range of communication services we can provide to clients, particularly in social marketing and content marketing,” said Tim Jones, CEO of ZenithOptimedia Group, North America. “Our digital operations in Atlanta are now market leading in scale and in depth of resources. We’re excited by the range of resources this provides as we look to the future.”
It is hoped Moxie and Engauge will offer clients a fully integrated advertising and digital organisation solutions in the areas of strategy, creative, social marketing, media, data analytics and technology development.