Playboy launches global ad campaign for its new fragrance
Playboy has launched an advertising campaign for Super Playboy, its new fragrance and body care collection.
Launched this month, the tongue-in-cheek campaign comprises television, print and digital activity and plays out the exploits of “super seducers” and asks consumers if they are ready to play.
Directed by Paul Middleditch, the TV spots come in a For Her and For Him variation and depict the adventures of a Super Playboy hero and heroine at a rooftop party.
The print activity follows on from the TV campaign and depicts the moment when the Super Playboy hero and heroine have a Clarke Kent and Lois Lane moment in mid-air.
Online activity has seen fans able to create their own personalised website, iamsuperplayboy.com, where they can become the “seduction hero” among friends, complete with mock bios, magazine features and interviews.
DDB Paris devised the global campaign, while You to You worked on the digital elements.
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