Infographic: 70% of those helped via social customer service return as a customer in the future

Social customer service is important for building loyal customers, managing online reputation and helping to grow revenue, an infographic from Ambassador, a referral tracking and management software, has found.

The infographic states that 71 per cent of online customers expect to receive assistance within five minutes of reaching out to a company via social media; while almost three quarters (70 per cent) of those helped via social customer service return as a customer in the future.

It was also found that 33 per cent of consumers would rather contact a company through social media than by telephone.

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