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Marketing AOL Advertising CMO

Erika Nardini announced as first chief marketing officer at AOL Advertising

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By Jennifer Faull, Deputy Editor

August 14, 2013 | 2 min read

AOL Advertising has appointed Erika Nardini as its first-ever chief marketing officer, as announced in a blog post.

Promoted from VP/head of marketing solutions at AOL, Nardini has been tasked with developing AOL's entire marketing solutions operation, spanning creative services, product marketing, co-creation and program development.

As well as continuing to oversee all internal sales communications and B2B trade marketing, she has become responsible for executing strategic AOL partnerships and is charged with accelerating AOL Advertising's category focus and footprint.

“Erika is a marketing operator. She utilizes creativity and innovation with a strategic angle making memorable and dynamic marketing for AOL Advertising,” said Jim Norton, head of AOL advertising. “She has driven the core barbell strategy for AOL, defining the strength and balance that we offer to our clients and partners.”

Prior to joining AOL, Nardini served as SVP sales and marketing at Demand Media and was VP of packaging at Yahoo.

For two years she was also senior director at Microsoft where she built MSN's international branded entertainment and custom publishing offering in Tokyo, London, Amsterdam and New York.

Marketing AOL Advertising CMO

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