Brands such as Vauxhall, Paddy Power, Tennent’s and Irn-Bru have taken advantage of the oldest rivalry in world football being renewed this evening when England take on Scotland for the first time in over a decade at Wembley.
Vauxhall
The official sponsor of the Home Nations team, Vauxhall, has made special preparations for this game, which will include announcing itself as the sponsor of the Home Nations rather than sponsor of the England team for the first time at Wembley. “We do equally support both nations,” Keith Michael, head of marketing operations for Vauxhall, told The Drum. “It’s fantastic to be able to get the old England V Scotland game on again and we’re quite proud that it’s been able to happen.”There’s going to be a bigger attendance from visiting supporters than normal for this game, with the Tartan Army travelling down and a lot of Scots based in London as well. So we have had to address two issues – what we do at the stadium and what we do for the TV audiences.”He added that for Vauxhall, “It was important that we displayed to our Scottish fans that we are an English company, but we absolutely support out Scottish team.”To do this, Scotland-only advertising bumpers have been created to run during STV’s broadcast of the game to highlight the automotive brand’s support of Scotland, while the company has also run a competition for fans of both team, which will culminate at half-time during a penalty shoot-out. “The bumpers will point out some of the great things about Scotland in comparison with England, which isn’t quite so exciting. Hopefully it’ll bring a little smile to the faces of those in Scotland.”
