Coca-Cola is celebrating 35 years of partnership with Special Olympics Great Britain and the staging of the Special Olympics 2013 National Games in Bath with a new marketing campaign.
Launching in Piccadilly today, the campaign counts down to the Games, using footage of the athletes practising their sports.
It will run on outdoor and print advertising across the country including regional six-sheet posters, bus sides, London Underground cross track digital sites, Facebook, national and regional print advertising in the run-up to the Games.
Liz Lowe, corporate responsibility and sustainability manager for Coca-Cola Great Britain, commented: “The National Games provide a terrific celebration milestone in our 35-year Special Olympics partnership and we’re putting an unprecedented level of marketing support behind helping the charity raise awareness of their Games this summer.
“Following on from the wave of enthusiasm the British public had for disability sport after the London 2012 Paralympics, we want to help Special Olympics GB achieve a fitting legacy of increased awareness and participation. There’s free admission to the National Games and through our campaign we’re encouraging everyone to get down to Bath and witness the inspirational determination and courage that these athletes display.”
The campaign seeks to build awareness, support and anticipation for the Games on a national scale.