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Agencies 4 Growth Festival Logo

Nelly remixes ‘Ride Wit Me’ for Cheerios as he becomes an unlikely brand ambassador

Rapper Nelly has remixed his 2001 hit ‘Rid Wit Me’ for Honey Nut Cheerios, in a new campaign from Saatchi & Saatchi.

The five 30-second ads starring Nelly have been directed by Hype Williams and are being supported with billboard, radio and digital ads.

The first ‘Must Be the Honey’ ad sees the Cheerios’ Bee mascot transformed into a mini-Nelly, complete with shades and black high tops.

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