McDonald's Youtube

McDonald's rolls out ‘Pour Femme, Pour Homme, Pour Everyone’ digital campaign to promote Iced Frappés range


By Stephen Lepitak, -

August 13, 2013 | 2 min read

McDonald’s has begun a digital campaign to promote its Iced Frappés range, including a YouTube masthead takeover.

The campaign, created by Razorfish, is a satirical take on fragrance adverts, and allows people to place images of themselves with the adverts.

Included within the digital campaign is the line ‘Pour Femme, Pour Homme, Pour Everyone’ and will also run across other media channels such as Mcdonald’s website, it’s mobile app and display and mobile adverts, McDonald's told The Drum.

The YouTube masthead takeover took place today (13 August).

McDonald's Youtube

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