Jaguar UK celebrates modern Britain and F-Type launch with #YourTurnBritain socially-led campaign
This summer Jaguar UK is embarking on a fully integrated socially-led campaign created by We Are Social and The Brooklyn Brothers, celebrating the best of modern Britain entitled #YourTurnBritain.
Marking the launch of the new F-Type, #YourTurnBritain looks to inspire people across the country to share and celebrate the things they think make Britain great.
The hashtag spans Twitter, Instagram, Facebook and the newly-launched Jaguar UK Tumblr channel, which will form a permanent part of its ongoing social media strategy.
In order to inspire participation leading names from the worlds of sport, music, design and film, including actor Jamie Campbell-Bower and designer Alice Temperly, have shared insights into their lives as modern Britons in series of interviews directed by Anthony Wonke.
A competition element has also been included to the campaign, asking people to upload their interpretation of what modern Britain means to them through social media to win weekly prizes, in addition entries submitted will be placed into a prize draw to win F-Type lifestyle experiences.
“#YourTurnBritain is an opportunity to celebrate all things British, iconic and of the moment, which is how we consider the F-Type – a symbol of great British success. We are delighted with the campaign and wish everyone who participates in the #YourTurnBritain contest the very best of luck,” remarked Ken Forbes, Jaguar UK marketing manager.
#YourTurnBritain has also been incorporated into Jaguar’s above-the-line advertising – featuring user generated entry content and Union Flag livered F-Types taking to the streets of major UK cities to promote the best of modern Britain message.
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we are social
We are a global socially-led creative agency with unrivaled social media expertise.
With 1,300 people in 19 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.
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We understand social behaviours within online communities, cultures and subcultures.
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The Brooklyn Brothers
The Brooklyn Brothers - a global network designed for a modern world, with offices in New York, London, L.A., Shanghai and Sao Paulo.
With a new approach, called Blockbuster Branding, the agency blends PR, social, digital, experiential, brand advertising and strategic prowess with the creativity of Hollywood to create work that entertains and generates its own audience. Not in the thousands but in the multi-millions.
Restlessly creative, with an entrepreneurial spirit and a passion for making entertaining, groundbreaking work in whatever channel, The Brooklyn Brothers strives to find new, different and effective ways of doing things for global brands such as Land Rover, Jaguar, NBC, Castrol, Promote Iceland and Pepsi.