This summer Jaguar UK is embarking on a fully integrated socially-led campaign created by We Are Social and The Brooklyn Brothers, celebrating the best of modern Britain entitled #YourTurnBritain.
Marking the launch of the new F-Type, #YourTurnBritain looks to inspire people across the country to share and celebrate the things they think make Britain great.
The hashtag spans Twitter, Instagram, Facebook and the newly-launched Jaguar UK Tumblr channel, which will form a permanent part of its ongoing social media strategy.
In order to inspire participation leading names from the worlds of sport, music, design and film, including actor Jamie Campbell-Bower and designer Alice Temperly, have shared insights into their lives as modern Britons in series of interviews directed by Anthony Wonke.
A competition element has also been included to the campaign, asking people to upload their interpretation of what modern Britain means to them through social media to win weekly prizes, in addition entries submitted will be placed into a prize draw to win F-Type lifestyle experiences.
“#YourTurnBritain is an opportunity to celebrate all things British, iconic and of the moment, which is how we consider the F-Type – a symbol of great British success. We are delighted with the campaign and wish everyone who participates in the #YourTurnBritain contest the very best of luck,” remarked Ken Forbes, Jaguar UK marketing manager.
#YourTurnBritain has also been incorporated into Jaguar’s above-the-line advertising – featuring user generated entry content and Union Flag livered F-Types taking to the streets of major UK cities to promote the best of modern Britain message.