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Heinz Pizza Hut

Heinz teams with Pizza Hut Delivery for launch of Fiery Chilli Tomato Ketchup

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By Ishbel Macleod, PR and social media consultant

August 13, 2013 | 1 min read

Heinz is partnering with Pizza Hut Delivery to offer discount coupons and samples of the new Fiery Chilli Tomato Ketchup; ahead of the relaunch of its invisible bottle campaign.

As part of the collaboration, Pizza Hut Delivery customers who order a ‘Sizzler’ pizza in August will receive a free 26ml SqueezeMe! Fiery Chilli Tomato Ketchup sample.

Jamie Holtum, assistant brand manager forHeinz Tomato Ketchup, said: “Working with Pizza Hut Delivery is the ideal partnership, as the Heinz Fiery Chilli Tomato Ketchup complements the Sizzler pizza perfectly for those who love spicy food. By including a coupon in the pizza boxes, consumers can not only try our Fiery Chilli Tomato Ketchup, but also buy a pack in-store at a discounted price, which we hope will inspire them to experiment with the sauce across a range of dishes.

“We’re also confident that the return of the invisible bottle advert will encourage consumers to remember that when it comes to tomato ketchup this summer, it has to be Heinz.”

The television activity will be accompanied by a series of national radio adverts, voiced by Faye Ripley.

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