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Mobile Weve CloudZync

Fratelli adopts mobile wallet to let customers pay for meals via smartphone

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By Jessica Davies, News Editor

August 13, 2013 | 2 min read

Restaurant chain Fratelli is among the first brands to adopt a mobile wallet from start-up CloudZync, letting customers pay for meals straight from their phones.

The wallet also lets people unite all their loyalty cards within the app, and access exclusive offers from all merchants on

CloudZync is yet to reveal further brand names but claims it has 280 merchants on board, ranging from independent chains, coffee sellers, beauticians, hairdressers and personal trainers.

Businesses using the wallet can create customised payment and promotion channels and loyalty schemes, giving them a direct-to-consumer relationship for the first time.

Brands can manage their own loyalty and customer relationship management schemes using the cloud-based tools provided by CouldZync, which cost £40 per month, all of which they can access via the Zync wallet.

Customers can preload money onto their wallet account via their own bank accounts and payment can then be taken via their phones at a time of their choosing.

Andrew Smith, co-founder and chief technology officer of CloudZync, said the mobile payments industry has grown “dramatically” in the last few years, with consumers being offered a range of new ways to pay using their smartphone or near-field communications (NFC).

“However, none of these payment options truly take advantage of the mobile technology that most consumers now carry in their hands, with most just offering another way to pay by card. It’s this lack of true innovation in how consumers make mobile payments that has resulted in a lukewarm reception thus far,” he said.

Zync Wallet has been created to address these issues, designed to provide a “simple and secure” way to pay via mobile phones, according to Smith.

Brands can download the wallet terminal app for free from the Apple store, and the Windows store in August. It will roll out to Android later this year.

Weve, the mobile marketing and wallet joint venture, is also in the midst of developing a one-tap loyalty service, aggregating all users’ loyalty cards in a single place, as previously revealed by The Drum.

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