The Drum Awards Festival - Official Deadline

-d -h -min -sec

Love Barclaycard

Barclaycard US launches socially-driven campaign on Facebook


By Jennifer Faull, Deputy Editor

August 13, 2013 | 1 min read

Barclaycard US has launched its ‘Like to Love’ campaign on Facebook.

Devised by Iris Worldwide, it is hoped the campaign will strengthen Barclaycard US' brand promise by showing consumers that it supports their passions.

Running until September 8, fans can share a photo accompanied by a post explaining what they "#LiketoLove", and are then entered to win a customised daily and weekly prize.

"More and more, brands are beginning to understand that the social space is more than just likes and fans. It is a valuable CRM tool that can open the door to more robust consumer engagement and customer service," said Dave Goodman, digital managing director, Barclaycard US.

The Like to Love campaign is the first element of Barclaycard's socially driven strategy, with additional activity planned for the coming months.

Love Barclaycard

Content created with:


We know safe is dangerous. We work with ambitious clients to create a bold way forward out of change, challenge and disruption.

Find out more

More from Love

View all


Industry insights

View all
Add your own content +