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The Drum

The FA releases lighthearted online film to promote its Respect Programme

The Football Association has turned to Man+Hatchet to produce an online campaign promoting its Respect Programme.

The campaign looks at what might happen if the FA introduced radical behaviour correction technology to grassroots football games, battling pushy parents and mouthy players.

“The application of technology is an ongoing discussion in football – this film takes a light hearted look at how it can be applied to improving behaviour in the Grassroots Game but ultimately the solution is in our own hands. We all have a part to play,” explained Dermot Collins, FA respect manager at The Football Association.

Supported by an outreach programme to engage grassroots clubs and parenting blogs across England, the online film is part of the next Gold campaign for The FA and will feature on matchday programmes and on the front page of as well as being shown around Wembley Stadium.