Steve Davis has been appointed head of exhibition at Digital Cinema Media (DCM) to drive commercial digital opportunities.
The newly-created role will see Davis work with the commercial, finance and marketing teams to identify new marketing streams to grow the cinema’s share of the media market.
Davis will report to CEO Simon Rees, who said: “As DCM focuses on developing its cross-platform portfolio, Steve will be critical in spearheading our partnerships with exhibitors to create valuable opportunities for brands.”
Davis added: “New initiatives such as alternative content and introduction of bars are helping transform cinema into an experience, a destination and a venue. I’m really excited about how this can help grow the medium even further.”
Prior to the new role, Davis spent nine years in in business development and transformation at Clear Channel and had sales stints at Haymarket Media Group and Incisive Media.