New research from comScore has found that e-commerce is up almost 16 per cent year on year to $49.8bn; while m-commerce has seen a rise of 24 per cent.
The research found that e-commerce accounted for 9.6 per cent of consumers’ discretionary spending, with clothing; digital content and subscriptions; and sport and fitness all seeing an over 19 per cent category growth.
ComScore chairman Gian Fulgoni said:“The second quarter of 2013 saw a healthy acceleration in the online spending growth rate to nearly 16 percent on the strength of a particularly enthusiastic April from consumers.
“Increased spending growth for the quarter not only reflects the long term share shift towards digital commerce, but also the near-term signals of sustained improvement in consumer sentiment. This strength is particularly significant since the second quarter tends to be seasonally lighter for e-commerce, and, as such, represents a positive indicator for the back half of the year.”
It was also found that clothing and accessories was the highest grossing m-commerce product category, with more than $700m in Q2 sales.