VisitBritain is to tender for the overhaul of its online presence, with a contract valued at up to £1 million.
The tourism organisation has advertised through OJEU for ‘the most economic tender’ as it seeks to award a contract to build its digital ecosystem over the next two or three years.
The existing Business to Consumer (B2C) and Business to Business (B2B) sites will be rebuilt over the coming years, with social media integration and content delivery expected to be at the heart of the new sites.
The new sites will be API driven and developed under the Government Digital Service, with use of responsive and open source solutions, anticipating three screens or more.
A single platform solution is the preferred option, the tender states, to share both the content management system and the customer database.
The value of the contract is between £800,000 and £1m, with a deadline of 9 September set for applications for the three-year-contract.
Between five and 12 agencies are expected to be invited to pitch.