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General Electric launches week-long Vine science fair

General Electric, the technology and financial services company, has launched a Vine Science Fair, asking fans to conduct mini-experiments in six seconds. The week-long activity is using the hashtag #6SecondScience, with Vines that are submitted being shown on the brand’s Twitter feed and blog. Working with Vayner Media, GE has purchased Promoted Tweets, Facebook ads, Tumblr promo spots and BuzzFeed and Mashable integrations.

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