General Electric launches week-long Vine science fair

General Electric, the technology and financial services company, has launched a Vine Science Fair, asking fans to conduct mini-experiments in six seconds. The week-long activity is using the hashtag #6SecondScience, with Vines that are submitted being shown on the brand’s Twitter feed and blog. Working with Vayner Media, GE has purchased Promoted Tweets, Facebook ads, Tumblr promo spots and BuzzFeed and Mashable integrations.

The #6SecondScience Fair has begun! Post project #vine vids and @generalelectric will retweet their favourites: https://t.co/toQML54WEZ

— Rebecca Jarvis (@rebecca_jarvis) August 8, 2013

What does #6SecondScience look like? Take a peek at this experiment & then submit your own! https://t.co/YzeBZ3t9gh

— General Electric (@generalelectric) August 8, 2013

#6secondscience When they react together they form carbonic acid which is very unstable https://t.co/ktQnZ8LOe7

— Blake Curran (@BludRIN) August 8, 2013

I love the #6secondscience Vine series from @generalelectric, creating and curating the best https://t.co/zlL31nUTQw

— Oliver Snoddy (@olisnoddy) August 8, 2013