How can creative disruption shape the future?

View Schedule

Five million views in two days for Eli and Payton Manning’s Direct TV rap

Another week, another viral ad.

This time it comes from Direct TV who asked American football starts Eli and Payton Manning to rap about the services mobile streaming package.

Created by Grey New York, the three minute ad has already received nearly six million views since it first aired two days ago.


Advertiser: DirectTV

Spot Title: Football On Your Phone

Agency: Grey NY

Chief Creative Officer: Tor Myhren

Executive Creative Director: Dan Kelleher

VP Creative Director: Doug Fallon

VP Creative Director: Steve Fogel

Production Company (location): Hungry Man LA

Director: Bryan Buckley

Executive Producer: Mino Jarjoura

Producer: Jay Shapiro

Director of Photography: Scott Henriksen

Editorial Producer (person & company): Heather Richardson, Cosmo Street Editorial Editor (person & company): Tom Scherma, Cosmo Street Editorial

VFX (company): Switch FX; Method

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.