Budweiser brings in Jay Z to promte 'Made for Music' platform in UK ad spot
Budweiser UK has released a 30” TV as spot featuring Jay Z following the global launch of its Made for Music platform.
Running in the UK from today (Friday 9 August), the ‘Dreams are Made’ ad is directed by Mark Romanek and features Jay Z amongst a host of creators and artists from around the world.
Set to Jay Z’s track ‘PSA’ and filmed in black and white, the ad aims to capture the spirit of a global generation, showcasing the many ways in which people create. The ethos of the work is explained through bold copy which appears in the ad ‘It begins and ends with what you make it’ and will run from now until 1 September.
“Budweiser Made for Music is a tribute to those who continue to put their energy and passion every day in the pursuit of their dreams. Jay Z represents these values and is therefore an incredible source of inspiration to us all,” commented Ricardo Marques, Budweiser’s global advertising director.
The ad is part of a global campaign for the Made for Music programme, running across more than 85 countries. Integrated OOH, print and online content will promote the initiative with Budweiser also bringing live music experiences to fans worldwide through over 160 events in 25 countries, including Jay Z concerts at the Budweiser Made in America Festival on 31 August and 1 September in Philadelphia.
UK marketing manager for Budweiser, Jennifer Anton, added: “Music is an important part of UK culture, something that everyone enjoys and anticipates. The launch of the Jay Z TVC is just the start of our plans to bring more music experiences to the UK as part of the Made for Music campaign.”