Nut brand Big D has unveiled a new immersive campaign with Liverpool-based design agency Sphere Design using augmented reality platform Blippar.
The promotional campaign aims to allow pub goers to interact with their branded beer map as once blipped it will jump to life and let the user take photos with Big D Girl, Rosie Jones, which can then be shared via social media.
The interactive content also includes a pub games feature filled with tricks and tips to try out using Big D nuts.
“Blippar and Sphere have created a fantastic social media tool for Big D; you can download the Blippar app and have your photo taken with Rosie Jones, the Big D babe! It’s perfect implementation of the technology and loads of fun for people to get interacting with the Big D brand,” remarked Kate Rathbone, Big D marketing manager.
Big D has also worked with Sphere Design on packaging and web design to create the BTL campaign. In addition the interactive activity Sphere has also created the pack designs for Big D’s Crunchy Coated Peanuts.