BetVictor teams up with Zoolander director for latest round of Maurice & Victor ads ahead of football season
BetVictor has launched a new series of adverts to coincide with the start of the new football season.
As well as the campaign, BetVictor has struck a partnership with BT Sport which will deliver live odds to audiences watching Premier League matches on the new broadcast service.
The latest series of ads, created by VCCP, carry on the Maurice and Victor theme, this time with excitable punter Maurice skydiving onto the top of Victor’s train to get the latest football odds. BetVictor has partly attributed a 70 per cent increase in turnover this year to the success of the ads.
Karl Riley, marketing director at BetVictor, said: “We have the opportunity to promote live odds for the first time with this new round of TV ads and so the aim was to produce something funny and memorable that will get across the main message of best prices and value to our target audience.
“There was a lot of laughing on the film set and we hope this humour cuts through when the adverts are launched to the mainstream audience.”
BetVictor teamed up with Russell Bates, director of Zoolander, to produce the ads.
Content created with:
VCCP
Find out more