The Drum Awards for Marketing - Entry Deadline

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By The Drum Team | Editorial

August 9, 2013 | 1 min read

What a superb idea: treat cyclists as you treat horses on the road. It's simple and clear - we all know that you slow down and give horses a wide berth, so do the same to people on bikes. This lovely piece shows people being cared for just like our four-legged friends to emphasise the point. Only... why, in the name of safety, doesn't the woman at the end wear a helmet?

Agency: Newhaven (Edinburgh)

Film Prod Co: MTP (Glasgow)

Director: Guy Paterson

Content created with:

Newhaven Communications

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