Ad of the Day: Cycling Scotland - Horse

What a superb idea: treat cyclists as you treat horses on the road. It's simple and clear - we all know that you slow down and give horses a wide berth, so do the same to people on bikes. This lovely piece shows people being cared for just like our four-legged friends to emphasise the point. Only... why, in the name of safety, doesn't the woman at the end wear a helmet?

Agency: Newhaven (Edinburgh)