Vancouver Police Department creates spoof CSI ads to help raise awareness of their services
The Vancouver Police Department is looking to raise awareness of its crime prevention and community outreach programmes. What better way to do that than selling classic, if a little shiny, aviators with a couple of CSI parody ads.
The spots, created pro-bono by DDB Canada with support from OMD, aim to show that purchasing a pair of the mirrored sunglasses will help support the police, but wearing them will not make you one. Entitled ‘Hooded’ and ‘Deflated’, they spoof police dramas like the CSI shows.
The $20 glasses are available via a%20dedicated%20website,%20and%20once%20purchased%20the%20PD%20is%20asking%20that%20people%20submit%20photos%20of%20themselves%20wearing%20them%20with%20the%20hashtag%20#VPDPartners%20to%20win%20a%20%E2%80%98Ride-Along%E2%80%99.%20
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DDB Canada
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