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TBWA\Chiat\Day LA appoints Peter Ravailhe to managing director of Gatorade business

TBWA\Chiat\Day has brought in Peter Ravailhe to manage the agency’s Gatorade account, reporting directly to TBWA\Chiat\Day LA’s President, Carisa Bianchi.

“Peter will bring extensive global and sport leadership experience,” said Carisa Bianchi, president of TBWA\Chiat\Day LA. “He has a great passion for innovative strategies that drive consumer behaviour change and commercial growth in the sports sector.”

Ravailhe has previously developed and executed work for global brands such as adidas, Virgin, The Coca Cola Company, Under Armor, and Americas Cup.

Ravailhe previously led TBWA\SPORTS\LAB, and will continue to oversee its development from his new LA-based role.

“My passion and business has always been in sport, and so to help lead such an iconic brand as Gatorade is a fantastic new opportunity,” he said. “My many years on the client side globally with adidas, bring an understanding of our clients’ objectives and brand opportunities.”