Mobile CTR is third higher compared to other platforms, Outbrain finds
Electronics, entertainment and sports articles all see a higher click through rate (CTR) on mobile compared to other platforms, research from Outbrain has found.
Outbrain’s research showed mobile CTR is a third (34 per cent) higher compared to other platforms; while electronics articles saw a CTR 91 per cent higher on mobiles than desktop.
Simon Edelstyn, managing director of Outbrain Europe, said: “What we’ve seen is how intrinsic to daily life mobiles and tablets have become. Consumers want to read articles and watch videos on the devices that suit their lifestyle or situation, and brands and publishers need to adapt to accommodate this.
“We know that mobile has dramatically changed how users receive and interact with content – 62 per cent of the population now has a smartphone and 65 per cent of them use their device to get online every day. Publishers and brands want to be able to take advantage of this and drive engagement and monetisation across all types of content.
“Outbrain has adapted to provide users with the same trusted and interesting links across mobile site. Mobile content is still a growing area and we will continue to develop Outbrain to help deliver the best mobile user experience.”
The research found that when it comes to entertainment articles, mobile CTR is 54 per cent higher than desktop; while for sports it is 36 per cent higher than desktop rates.