Former Manchester United teammates Gary Neville and Ryan Giggs have signed up Tangerine PR to help launch their hospitality management company, GG Hospitality.
Under the GG Hospitality umbrella Giggs and Neville will be launching two brands – Café Football in Westfield Stratford, London and Hotel Football next to Old Trafford, opening in November 2013 and early 2014 respectively. Both are designed to bring people together over their love of football and have been inspired by the former teammates’ experiences of the hospitality sector worldwide.
GG Hospitality had initially briefed Tangerine with helping develop its strategic development and brand positioning ahead of its official launch this summer. The agency has now also been tasked with the implementation of a targeted PR and social media launch campaign, aimed at raising awareness of the company with key stakeholders in the leisure and hospitality sectors.
Of the appointment, GG Hospitality managing director, Stuart Procter, said: “From the outset, Tangerine understood GG Hospitality’s vision and values…The brand work they have done for us already has been fantastic; they are the perfect partner to join us on the rest of our journey.”
Tangerine’s consumer team will also help GG Hospitality launch its business to consumers handling fully integrated strategic and creative campaigns.
Mary Harding, MD of Tangerine PR’s consumer team added: “We want to help GG Hospitality become one of the leading hospitality management companies in the market, so we’ve developed an extremely targeted, multi-channel PR campaign that will get key influencers on board and generate real cut through. It is a challenge we are incredibly excited to be tackling.”