In a bid to engage with young fans and capture the imagination of children aged between seven and ten-years-old Tottenham Hotspur Football Club has launched Tottenham Turfies, a fully-interactive digital experience for children.
The proposition combines children’s love of fun and interactive games with their passion for football and was developed by Hangar Seven in conjunction with the Club. The avatar-style characters, known as the ‘Turfies’, live in the virtual world of the Tottenham Hotspur Football pitch.
“We wanted to make Tottenham Hotspur Football Club more accessible to a younger age group and reach out to the next generation of fans around the world who will play a vital role in the future of the Club,” explained Daniel Levy, chairman of Tottenham Hotspur.
“This platform represents a significant investment and we believe this fun and entertaining concept is the perfect way to engage our younger fans like never before.”
Games such as Topsy Turfie, Training Run, Dodge’n’Dribble and the activity pack have all been designed to improve hand-eye coordination, problem solving and creativity. Virtual leaderboards allow kids to play against their friends, give virtual gifts and swap virtual player cards to complete their collection.
By completing the games, kids can earn virtual trophies, medals and coins that can be converted into real-life prizes, such as tickets to Club fun days, open training sessions, stadium tours and places at Tottenham Hotspur Soccer Schools, as well as Spurs merchandise. Codes can also be earned at such events to buy virtual goods to decorate users’ Turfie or the Turf they live in, driving offline engagement as well.
England international and Spurs striker, Jermain Defoe, commented: “I was a young boy, we had football stickers to swap in the playground, but I would have loved to have been able to play against my friends online and create my own ‘Turfie’. Tottenham Turfies takes things to a new level and it’s a great way for kids to have fun and get into football from an early age.”
Emma Taylor, head of marketing for Tottenham Hotspur, added: “Children typically make their decisions about the team they will follow for life between the ages of seven and 10, and we wanted to do something new that would engage with this audience and introduce them to the Club in an educational yet fun way. Knowing how popular digital devices have become with children, Tottenham Turfies has been designed to bring together all the great things about football and Tottenham Hotspur Football Club via a compelling mixture of interactive gaming, rewards and offline activity.”