Socialbakers appoints Luca Benini as VP of sales for EMEA

Socialbakers has announced the appointment of Buddy Media’s Luca Benini as the as vice president of sales for the EMEA region.

Having held responsibility of establishing Buddy Media's presence and operations in the region, when Salesforce acquired Buddy Media in August 2012, he joined the Salesforce Marketing Cloud EMEA executive team as MD.

Benini said: “It’s great to be coming on board to lead a team with such energy. I believe that Socialbakers has the best technology, and as experts in both marketing and social analytics, we are ideally positioned to help our clients take social marketing to the next level.”

CEO Jan Rezab added: “Luca has a proven track record having helped a number of software and analytics businesses to become regional and global leaders. His dedication to clients and know-how is a welcome help in keeping Socialbakers ahead of the game.”

Socialbakers has recently made a number of new senior hires including Helen Crowley as VP of global client services, Rob Schatzel as head of US sales and James Bohda as CFO.

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