RSPCA wants to work with Unilever to help animal welfare, as Marmite ad complaints grow
The RSPCA has said that it wants to work together with the makers of Marmite, Unilever, following the ‘Marmite neglect’ ad created earlier this week by the spread brand.
The ad, which has led to 278 complaints being made to the ASA following its launch this week, was created by Adam & Eve DDB in the form of a mockumentary, following a team ‘rescuing’ forgotten tubs of Marmite.
Several people have taken to Twitter to tell RSPCA about the ad, although The Drum believes that the RSPCA itself has not made an official complaint.
A spokesperson told The Drum: "We understand that animal lovers are concerned on our behalf - people either love the advert or hate it. We plan to talk to the makers of Marmite about how we can work together on animal welfare."
The Drum was awaiting a response from Marmite at the time of writing.
UPDATED: A spokesperson for Marmite told The Drum: “It is never our intention to cause offence. This is the first time Marmite has been on television for two years and we have made every effort to ensure that this commercial entertains anyone who watches it.
"It ranked highly throughout our rigorous testing process and with clear branding from the outset, as well as the comedic tone, we believe we have created an unmistakably Marmite ad – people will either love it or hate it and they certainly won’t forget it. We hope that everyone will watch and enjoy this commercial in the light-hearted way it was intended.”
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