Redrow Homes launches Audio Pen and Interactive Map technology for show homes with Madhouse Associates


By Gillian West, Social media manager

August 7, 2013 | 2 min read

Redrow Homes is to roll out the Redrow Homes Audio Pen and Interactive Map, created by Madhouse Associates, nationwide following trials.

When viewing a show home, potential buyers can use the pen and map to interactively explore the house in detail by positioning the pen on any room or feature. By doing the home will be brought to life with in-depth information about the surroundings. The new technology comes as a result of an investigative project from Madhouse’s Research Plus division.

Kim Peters, sales and marketing director for Redrow Homes, commented: “The audio pen and map will revolutionise the way we market homes to potential house-buyers. Thanks to Madhouse and the insights they presented to us, we feel we have real in-depth understanding of our customers.

“We know that they feel we are ahead of the curve, and consider their time constraints by not having to wait for sales consultants in order to view our houses, whilst providing sensory stimulation to help them imagine living in one of our homes.”

Clare Briscall, of the Research Plus division, added: “We have worked very closely with Redrow to deliver a solution which solves the issue of busy sales consultants. The added ‘sensory’ value – including sounds associated with each room such as a kettle boiling or coffee being poured when using the pen on the kitchen of the home - helps the homebuyer envisage themselves living in the home, rather than just walking around it.”

100 audio pens will now be distributed across Redrow show homes over the next month.


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Madhouse Associates Limited

Madhouse is a leading integrated marketing communications agency. Driven by strategic insight, we are proud to work with many well-known national and global clients...

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