Open VideoView announces that it has quadrupled memberships


By Ishbel Macleod, PR and social media consultant

August 7, 2013 | 1 min read

Open VideoView (OpenVV), the open-source viewability solution for in-stream video advertising, has announced that 20 companies are now offering support.

New companies joining OpenVV, which looks to provide open-source code that can be used as a reference template to create an open and common standard of measurement, include 4/7 Media,, Adconion Direct and Blinkx.

Rob Schneider, senior vice president of corporate strategy and platform development for 24/7 Media said that it was joining OpenVV because "we recognise that our industry needs a standard for measurement of digital video advertising viewability. With this standard, advertisers will continue to expand their investment in video advertising and publishers will be able to monetise their premium content at a fair price.”

OpenVV was founded in May 2013 by TubeMogul, BrightRoll, Innovid, LiveRail and SpotXchange.

The roster of companies using the service includes 24/7 Media,, Adconion Direct, Blinkx, Brainient, DataXu, DG, Extreme Reach, Media6Degrees, Meetrics, Mixpo, Nielsen, PointRoll, SourceKnowledge and TRUSTe. These companies join founding members TubeMogul, BrightRoll, Innovid, LiveRail and SpotXchange.


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